New York Post — “DJs Defensive at iPod Assault”
“Wow, big surprise!” Big city radio sucks and naturally consumers are going to turn to great products like the iPod which has a nice storage capacity and is easy to use (single-handedly). You have people going to music services like iTunes, pay a mere 99 cents for the exact song they want (professionally compressed ? pop free).
The consumer has been the beneficiary of technology and capitalism, which is the mother our technological boom. Radio man Michael Saunders is quoted in the article saying, “If they want to listen to nothing but music, they’ll go to iPod. People are entertained by the radio . . . that’s why you have huge morning personalities.” Personally, I’d rather just listen to my own collection of music than some morning zoo show jackass trying to be funny.
The only thing I listen to on the radio anymore is Phil Hendrie. His show is an original approach to commentary on American culture and politics through the use of satire.
Maybe people listen, or get hooked into listening to most radio anymore due to a lack of alternatives, but that’s changing. With portable devices like the iPod and satellite radio products like Sirius and XM, traditional radio needs to be concerned. Let’s see how digital terrestrial radio compares when it launches.
