2007’s emerging Internet marketing trend is Social Media Optimization (SMO). SMO is a method of driving traffic through social media sites like del.icio.us, Digg, Facebook and MySpace. For years, Search Engine Optimization (SEO) was key to driving traffic, but as Web 2.0 has emerged with user driven content and social networking, the interconnectivity of Internet content has proven to be an important way to drive traffic. SEO is still important, but site marketing must now include an SMO strategy.
In his “5 Rules of Social Media Optimization“, Rohit Bhargava tells us to increase linkability, make tagging and bookmarking easy, reward inbound links, help content travel and encourage the mashup.
I’ll be doing some experimenting with SMO on here and another site I run, TheRogueBishop, which is a site on a religious cult in Washington state. Let’s see if we get some results.
For those unfamiliar with social bookmarking, here is a short explanation and a neat comparison of leading social bookmarking services.