Ina Fried has a piece on CNET about Bill Gates early vision and evangelism for tablets going back to at least 2005. I clearly remember reading about this at the time and yet it failed to make an impression on me. Fried makes the point that the technology wasn’t quite there to offer a sub-$800 unit with sufficient battery life to take the market by storm as the iPad has seemed to do.
The iPad is perhaps the best-received new consumer gadget since the game-changing iPhone. The Origami effort, /* Project Origami was Microsoft’s tablet commercialization effort */ meanwhile, is a footnote, just one of many in a string of failures in the mobile market. And while the PC market is still fast growing and dominated by Microsoft, the company’s failures in the mobile market threaten Windows’ long-term future.
As Microsoft continues to struggle with new computing form factors such as smartphones and tablets, it might benefit from taking a look back at Origami. How exactly did Microsoft have such a keen grasp on the future and still let opportunity slip through its fingers?
For starters, Origami probably came too soon. Although Gates could see a time when computers had all-day battery life, small Windows machines were still lucky to get a couple hours of battery life. And it would be another couple of years before multitouch would arrive on both Apple’s iPhone and Microsoft’s Surface.
Microsoft also had a lot on its plate. It was in the process of developing Longhorn–a significant overhaul of Windows XP. Faced with challenges to create an all-new file system and other major changes, the company scaled back the project and created what became Vista. Vista, in addition its other well-documented shortcomings, had more intensive graphics that made Windows even less well suited to low-end hardware and more of a drain on battery life.
Microsoft really seems to have missed the boat these past couple years as Apple has really been forward looking and innovative.
I think Apple has strengthened itself but it's still playing by old rules of living in a walled garden and controlling hardware, which frankly makes for a great product, but will persist in limiting its market share. Google is taking Microsoft's place in offering software for an array of hardware in the form of Android and Chrome OS, but with a an extra bonus, the software is free.
This is all very fascinating to watch.